Yes, it's a Hyundai

CLIMB ATTACK from Will Roegge on Vimeo.

Take a look at this amazing video of Rhys Millen doing a climb attack up the infamous Pike's Peak in his Hyundai Genesis (be sure to load it full screen for the full effect). I happen to like the new Genesis and respect the direction Hyundai is going with their cars. I don't think Rhys setting a new world record time doesn't hurt their brand either.